| Instruction Manuals |
|
How many times have you looked at the instructions for some imported product, and it says something totally ridiculous like "Glue the dog to the bumper with correct fixture, being observant not to disrupt the improbable" ? No legitimate company wants people to laugh at their products.
Whether printed on paper or used as website content, the instructions are the only communication the customer gets from you during the assembly or use of the product. A good instruction manual creates a better overall experience for the customer, it stops the phone from ringing at the customer support desk, it reduces complaints and returns, and creates repeat customers.
Making something that's complicated a little bit easier to understand is one thing, but showing a novice how to properly put the complicated thing together in the first place… that can be a big challenge. Good instructions can make the difference of being able to sell a cheap product as an average product or being able to sell an average product as a better product. Can GrantStar do it? You can take it for Grant ed !
Good instructions are always the biggest improvement a manufacturer can make, at the lowest cost of any improvement over the life of the product.
|
