• Some writing needs to engage the reader to get them interested in reading the rest
• Some writing needs to entertain them while convincing them to buy something
• Some writing needs to position you as a company not to be taken lightly
• Sometimes... your writing even has to be offensive and put the other party "up against the wall"
  

Whether you're sending a letter of inquiry to a potential affiliate, or a proposal to capture new business, or explaining to the general public why they need your service... getting the right response from your communications is critical to achieving your goals. Getting the response you want means that your message has to actually convince the other party to respond the way you want.

      Also, the quality of your communications is what creates and maintains your image and identity in the business world. When someone reads your letters or browses your website... what image do they have in their mind? Does your company sound important... clever... formidable... experienced? Do you project integrity and strength?

      Large successful companies have an entire communications department, to make sure their writing projects the best or the right image. Most small businesses of course don't have the resources for this, but the small companies are the ones that need to project a successful image the most ! GrantStar has an answer that works for small business.

Take a look through these normal and not-so-normal business writing samples that were useful in some pleasant and not-so-pleasant business situations...